Why We Exist
We believe every provider deserves to be paid for the work they do. Billions of dollars in legitimate claims are denied every year - most of the denials are preventable, many are recoverable. The providers who earned that revenue shouldn't have to fight an uphill battle to collect it.
That belief drives everything we build. We're creating the bridge between where revenue cycle management is today and where it should be - a world where legitimate claims get approved the first time.
Our system analyzes claims before they are submitted, catches problems before they become denials, and generates appeals that win when denials do happen.
How We Do It
Behind every denied claim is a provider who did real work for a real patient. Behind every successful appeal is evidence, strategy, and persistence. The apruvl system makes that process faster and more effective.
Clarity over complexity. The hard problems deserve clear solutions.
Evidence over intuition. We leverage data, not hunches. Every decision the platform makes is grounded in real-world outcomes.
Advocacy over neutrality. We are not a platform or a marketplace. We take a side, and it is the side of the people who do the work.
What We Offer
apruvl is a play on approval - the outcome that every legitimate healthcare claim deserves but too often doesn't get. We chose it because it captures exactly what we do: we help practices get their claims approved.
The Team
Atiya Dwyer
Chief Executive Officer
Critical thinker and business builder with experience spanning publishing, coaching, and operational leadership. Atiya studied pre-law at Mills College and completed the Professional Coaching Course at New Ventures West. She brings a sharp editorial eye and a talent for assembling the right teams to solve hard problems.
Joe DiNucci
Chief Revenue Officer
Four decades of sales, marketing, and executive leadership in Silicon Valley - from startups to 120,000-person enterprises. Joe helped launch ChargePoint and has coached over 200 leaders on growth and go-to-market execution. He holds a BSME from Carnegie Mellon and an MBA from Duquesne.
Dave Kearney
Chief AI & Technical Officer
Software architect and AI strategist with four decades of experience building intelligent systems. Dave has pioneered practical applications of large language models in healthcare - from insurance claims processing and clinical data extraction to veterinary health AI. He holds an MBA from Cornell and a Machine Learning certification from Coursera.
Contact
If you share our sense of urgency, we'd like to hear from you.
Phone: (813) 982-8800
Fax: (813) 435-2444